About Us

In short: We aim to empower people by helping them to sharpen-up their human-centered and critical thinking by understanding the humans we're living with and we're solving problems for.

From a Design perspective, this means that Business, Design, and Technology should all join forces to do what matters the most: answering people’s needs, pains, gains, in respect with their contexts.

From a Human perspective, this means being aware of our cognitive bias, and train ourselves to detect fallacious speeches.


What is it?

The Design & Critical Thinking is the joined effort of the Human-Centered Thinking Switzerland and Brain Diet–Think Before Eating! publications, originally released on Medium.

The Human-Centered Thinking

The Human-Centered Thinking (HCT) approach aims to help any type of organizations, entrepreneurs, and intrapreneurs to better understand the humans they are solving problems for and their contexts. HCT is a holistic approach, with various methods coming from different disciplines — for instance: Jobs to be done, UX, Design Thinking, Lean Startup, Business Model Canvas, etc.

HCT arises from the necessity to find a common term of all the practices that focus on understanding humans in the context of people creating systems, products, and services to serve other people, whether there is a transactional aspect or not.

Brain Diet–Think Before Eating!

This publication is focused in general on critical thinking, rational skepticism, and ethics. Tho, since the merge we try to explore those topics more specifically in the design realm.

Who are we?

Both Human Centered Thinking Switzerland and Brain Diet–Think Before Eating! are free and independent Swiss-based publications 🇨🇭, launched in 2018 by Kevin Richard.

We try to have a rational skepticism and an epistemological approach.

We believe in the right for free expression, justice, and equity. Therefore, anyone should be able to express their ideas through our articles and through the comments, as soon as they 1) remain respectful; 2) are clearly argued; 3) obviously match the theme of this publication. See our comment guidelines and policy →

Finally, we seek to empower and inspire people around us.

What we're not.

We want to make clear that this website and all associated publications are not about anthropocentrism, humanocentrism or any related ideology.


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